How to Differentiate Your Home (from the Neighbors) for a Faster Sale

3 Ways to Differentiate your Home and Sell Quicker!
3 Ways to Differentiate your Home and Sell Quicker!

When it comes to selling your home, there are a lot of options on the market, and nothing is quite so competitive as having your house listed right alongside the home of your neighbor. If you’re struggling with how to highlight or differentiate your home and make it more appealing to potential home buyers, here are three things you can do to ensure it gets the attention it deserves.

Engage All The Marketing Options

First and foremost, make sure you hire a real estate agent with a proven sales track record.  This agent should have extensive knowledge of the area and should be willing to go above and beyond the typical measures to get potential home buyers interested in your home.  While full color flyers are nice, your agent should also utilize social media, blogs, and online community groups as a resource for getting the word out.  Another method is creating a Facebook page or website for your home that will highlight your home features and show off those professional photos.

Real estate franchise NextHome Inc. has taken it a step further and has implemented sign “riders” which enable drive-by buyers the ability to send a text (to a specific property number) and receive back detailed information and photos about your listing on their mobile device.

Emphasize The Special Details

You may not think that the small things matter when it comes to selling your home, but the little details add up and they can actually make your home quite memorable to someone who’s seen a lot of open houses. Whether you’ve installed them or they were there already, your house probably has a special feature like brightly cultured kitchen tiles or an interesting light fixture; just ensure it’s effectively displayed and your home will stand out from the pack!

Clean Up The Curb

It’s possible that you have a stunning panoramic shot of your home from the outside, but if your house looks nothing like this when potential home buyers arrive they’ll immediately be reconsidering the visit. Instead of leaving this to chance, make sure that you’ve done any minor repairs to the exterior of the house, cleaned up the lawn and organized everything so nothing looks messy or disheveled from the street. Your exterior will provide the initial impression, and nothing will make your home stand out from your neighbors like an immaculate facade.

It can be a struggle to know how to best display your house so it stands out, but by organizing the exterior and highlighting your home’s special features, you may be on your way to an ideal offer. If you’re currently looking at buying or selling a home in the Phoenix, Scottsdale or East Valley area and are not sure where to turn, contact the real estate experts at NextHome Valleywide in Chandler, AZ at 480-621-6828 for more information.